Best Social Media Marketing Software

Social Media marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – with the objective of driving profitable customer action. It utilizes social media for promotion, customer service, building brand awareness/personality, generating leads via web traffic or e-mail lists.

Mailchimp is a free social media marketing tool that allows you to easily schedule posts in advance and connect with all of the most popular social networks. With Mailchimp, marketers can send email newsletters and track their results. Mailchimp reviews share that this software is great for small businesses and marketers who want to get started with social media marketing.

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